2027 Labcompare Media Kit

Connecting Laboratory Scientists and Solution Providers Worldwide

Reach lab professionals who research, compare, and buy instruments and equipment on Labcompare, and plan your 2027 programs around how they make decisions.

Get the 2027 Media Kit → Talk to Sales
NEW FOR 2027 Cover of the 2027 Labcompare Media Kit
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Adobe Analytics, Aug 2025 – July 2026

New for 2027

Five new ways to reach lab buyers

New programs built around how lab professionals discover, evaluate, and validate what they buy.

NEW

Labcompare VIP

Our team calls and emails buyers to confirm an active purchasing project before the lead reaches you.

100% verified intent to purchase
NEW

Innovation Shorts

60-second videos of scientists using a lab technique or instrument in a surprising way, with a 20-second sponsor message.

10,000 guaranteed video views
NEW

Symposium Partnerships

Half-day, multi-sponsor events where expert voices explore a topic in depth. Silver and Gold tiers.

150+ shared leads guaranteed
NEW

Research Product Focus

An application-focused article on how your instrument performs in real lab conditions. New and established products are eligible.

Written by a PhD-trained science writer
NEW

Partner Perspective

A 1,200-word news feature connecting your brand to a scientific topic your buyers already follow.

Includes display ad takeover
Marketing solutions

Start with your goal

Pick a goal to see which Labcompare programs support it.

Showing all 20 programs.

Directory

Product ListingsYour products in front of sales-ready buyers, enriched with citations, figures, and reviews
Labcompare VIP NEWPhone- and email-verified buyers with an active purchasing project
Product Listing ReviewsFree toolkit to collect customer reviews for your listings
Featured ProductsPriority placement on category pages, the homepage, and eNewsletters
Corporate ProfilesBasic, Enhanced, and Premium profiles to showcase your company

Content Studio

Innovation Shorts NEW60-second videos with 10,000 guaranteed views
Webinar PartnershipsWe develop the program and recruit speakers. 150 leads guaranteed
Symposium Partnerships NEWHalf-day multi-sponsor events. 150+ shared leads guaranteed
Custom eBooksWritten by scientists, fully branded to you. 250 guaranteed leads
Research Product Focus NEW600-word application-focused article with a link to your listing
Partner Perspective NEW1,200-word news feature plus a display ad takeover
Content Lead GenerationPromote your assets, with lead qualification from high-funnel to VIP
VideosProduct, booth, demo, testimonial, animation, and documentary production

Media

Editorial Advertising ProgramA year of ads around the editorial article you choose
eNewsletter SponsorshipText-based or banner placements in Labcompare eNewsletters
Application Focus eNewsletterExclusive takeover of a newsletter on one application area
eBlastsYour message sent to opted-in lab professionals by research interest
Multi-Touch Email CampaignRe-engagement, 3-touch drip, and nurture sequences
Display AdsLeaderboard, medium rectangle, and homepage billboard
Retargeting AdsFollow Labcompare visitors across Google’s partner sites and apps

Human Qualified Leads are an add-on available with Directory and Content Studio programs. Every opportunity is personally verified before delivery.

Audience purchasing power

Lab professionals who influence and make purchases

Labcompare’s audience is actively comparing options and open to suppliers they haven’t considered yet.

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Eager to hear backExpect a supplier response in less than 3 days, regardless of purchase timeframe
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Shop the competitionAre open to suppliers and vendors they may not have considered
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Compare optionsAre open to learning about alternative products and equipment
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Seek productsAre looking for new types of products and technologies
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Take actionAre budget- and funds-ready for their purchases

Sales-ready leads by purchase timeframe

Immediately29%
Within 1 month25%
Within 3 months19%
Within 6 months13%
Within 1 year13%

Source: “Lab Insights & Purchasing Survey,” Labcompare.com

$0M
Estimated sales opportunity generated
  • Materials Testing $80.5M
  • Environmental Testing $49.3M
  • Pharma $46.8M
  • Food $46.0M
  • Life Science $40.2M
  • Chemistry $37.9M

Estimated product value associated with sales-qualified leads over the trailing 12 months. This is estimated product value, not advertiser revenue or confirmed sales. Full breakdown by market and technology in the Media Kit.

See the full audience profile → Get the full breakdown in the Media Kit →
Who you’ll reach

A global community of lab decision-makers

Scientists, lab professionals, and procurement decision-makers across academic research, private industry, clinical and healthcare, and pharma and biotech.

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North America
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Asia & Southeast Asia
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Europe
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Rest of world

Top job titles

Research Scientist34%
Lab Director / Manager30%
Engineer8%
University Professor / Faculty6%
See the full audience profile →
Complete solution

Content Marketing + Product Listings + VIP

Bundled together, the three cover the full path from first impression to a validated, ready-to-call lead. Each is also available on its own.

STAGE 1

Customer education

eBooks, videos, webinars, and other content written by PhD-trained science writers build authority with lab professionals.

STAGE 2

Traffic

Persistent visibility across Labcompare’s site and directory drives qualified buyers to your product pages.

STAGE 3

Validation with VIP

Human outreach confirms purchase intent, timeline, and budget, turning engagement into a booked conversation.

Explore Labcompare VIP → Compare all three in the Media Kit →
2027 editorial calendar

Advertise alongside what your buyers are researching

Each month features a Lab Equipment of the Month, a how-to-buy guide, conference coverage, and an expert Q&A. Select a month to see what’s planned.

Want year-long visibility around a topic? Ask about the Editorial Advertising Program. Topics are subject to change.

I use Labcompare to discover information about an intended purchase.
Lance Jarrett, Analytical Chemist, Akzo Nobel Coating

Labcompare reaches leading institutions across several industries

NIHLawrence Livermore National LaboratoryNovartisExxonMobilU.S. EPAHarvard UniversityNASA Ames Research CenterStanford UniversitySandia National LaboratoriesFDAUSDARutgersYalePfizer
Get the 2027 Media Kit

Plan your 2027 lab marketing

Fill out the form to receive the full 2027 Labcompare Media Kit.

  • Full audience and purchasing-power data
  • Estimated sales opportunity by market and technology
  • The complete 2027 editorial calendar
  • Details on all 20 programs, including five new for 2027
  • 2027 advertising rates

Prefer to talk it through? Contact our sales team or email sales@labcompare.com.

Request the Media Kit

Quantity discounts are available across media and content channels. Ask your sales executive.

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